Patient Acquisition Strategies | Content Management Solutions
Boost Patient Acquisition & Retention: Healthcare Marketing Done Right!
We're committed to guiding your ideal audience through the "purchasing journey," ensuring they understand the full scope of services you offer and the value you provide.
Our proven business development processes, fine-tuned over 15 years, drives patients into your practice. Our suite of services includes: lead generation strategies, sales funnel management, professionally crafted email campaigns, engaging 2-way SMS, landing page optimization, seo, social media content management, and review reputation management.
By focusing on campaigns that resonate with your target audience, we articulate your value proposition and competitive advantage, ensuring engagement and organic reach that yields results far beyond SEO optimization.
Allow us to strengthen your brand reputation with your community and drive qualified patients to your practice!
KPI's
At Bloom, we discard the guessing and keep you informed. We share marketing outcomes with you, tracking key metrics to gain insights and make data-driven decisions that optimize our strategies. We do this together!
01
Lead Generation
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Number of Leads: Total count of new leads generated.
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Cost Per Lead (CPL): The cost incurred to acquire a single lead.
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Lead Conversion Rate: Percentage of leads that convert into patients.
03
Personalized Email Campaigns
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Open Rate: The percentage of recipients who open your emails.
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Click-Through Rate (CTR): The percentage of email recipients who click on links within your emails.
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Unsubscribe Rate: The percentage of recipients who opt out of your email list.
05
Landing Page Optimization
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Conversion Rate: The percentage of visitors who take the desired action (e.g., fill out a form, schedule an appointment).
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Bounce Rate: The percentage of visitors who leave the landing page without taking any action.
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Average Time on Page: The average duration visitors spend on the landing page.
02
Sales Funnel Management
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Funnel Conversion Rate: The % of leads that move from one stage of the funnel to the next.
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Average Time to Conversion: The average amount of time it takes for a lead to become a patient.
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Drop-off Rate: The percentage of leads that exit the funnel at various stages.
04
Engaging 2-Way SMS
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Response Rate: The percentage of recipients who respond to your SMS messages.
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Conversion Rate: The percentage of SMS interactions that result in desired actions (e.g., appointment bookings).
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Opt-out Rate: The percentage of recipients who unsubscribe from your SMS communications.
06
Social Media Content Management
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Funnel Conversion Rate: The % of leads that move from one stage of the funnel to the next.
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Average Time to Conversion: The average amount of time it takes for a lead to become a patient.
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Drop-off Rate: The percentage of leads that exit the funnel at various stages.
07
Review and Reputation Management
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Average Rating: The average star rating across all review platforms.
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Number of New Reviews: The total count of new reviews received.
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Response Time: The average time taken to respond to reviews, especially negative ones.
We're excited to demonstrate how these in-depth metrics empower us as marketers to make informed decisions, and provide you as our client with clear guidance and communication on how we're driving success for your practice.
AI in Healthcare
Bloom is at the forefront of innovation. Artificial Intelligence (AI) is revolutionizing healthcare in many transformative ways and from a digital marketing perspective in we are diligently in tune with :
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Personalized Marketing: AI can analyze vast amounts of data to create personalized marketing strategies tailored to individual patients, leading to more targeted and effective campaigns.
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Predictive Analytics: By utilizing AI-powered predictive analytics, Bloom can anticipate patient needs and behaviors, enabling us to proactively engage with patients and provide relevant information at the right time.
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Enhanced Customer Experience: AI can streamline communication processes, such as chatbots for patient inquiries, making interactions more efficient and improving overall customer experience.
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Data-driven Insights: AI algorithms can uncover valuable insights from complex healthcare data, allowing Bloom to make informed decisions and optimize their marketing strategies based on real-time data.
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Improved Patient Engagement: AI can help engage with patients through personalized content, reminders, and recommendations, fostering stronger relationships and promoting better health outcomes.